Privacy Policy

When you visit the site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the site. We call this "Device Information".

We collect Device Information using the following technologies:

• Cookies: data files placed on your device that often include an anonymous unique identifier.
• Log files: track actions occurring on the site and collect data such as your IP address, browser type, internet service provider, referring and exit pages, and date/time stamps.
• Other tracking tools: beacons, tags, or pixels that track user behaviour on the site.

When you make or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (including card numbers and other accepted payment methods), email address, and phone number. We call this "Order Information". In this policy, "Personal Information" means both Device Information and Order Information.

We use the Order Information we collect to:

• Fulfil any orders placed through the site, including processing payment, arranging shipping, and providing order confirmations and invoices.
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide you with information or advertising about our products and services, in line with your preferences.

We use the Device Information we collect to:

• Screen for potential risk and fraud, particularly using your IP address.
• Improve and optimise our site by analysing customer interactions and traffic patterns.

We share your Personal Information with third parties that help us provide the services described above. For example, we use Google Analytics to better understand how customers use the site, and we use commerce, payment, shipping and email service providers to process and deliver your order. We may also share your information to comply with applicable laws, to respond to lawful requests such as subpoenas or search warrants, or to protect our rights.

We use your Personal Information to provide targeted advertisements or marketing communications that may interest you. You can opt out of targeted advertising through the advertising preference settings offered by Facebook and Google, and through the Digital Advertising Alliance opt-out portal.

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, contact us using the details below.

If you are a European resident, we process your information to fulfil contracts with you (for example, orders placed through the site) or otherwise to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the site, we retain your Order Information for our records unless and until you ask us to delete it.

The site is not intended for individuals under the age of 18.

We may update this Privacy Policy from time to time to reflect changes to our practices, operational updates, or regulatory requirements.

For questions or more information about our privacy practices, email us at support@preciouscharms.com.